Innovation & Entrepreneurship
R&D of our innovative ideas in-house, turning
them into cutting edge technologies,
deployment via spin-offs & partners.
Eye-Tech
Our eye-based platform got excellent feedback from
clients. It enables a wide range of markets: consumer, enterprise, IOT, automotive, security & medical.
Who Am Eye?
You will never guess what we can know
about you from your eyes...
Check out our Application tab!
Core
Technology
The Eye-Tech Platform
We have developed a cutting edge platform (system and algorithms), designed especially to acquire a person’s eye-dynamics and analyze them.
Our Eye-Dynamics signals include a combination of both pupil dilation dynamics, blinking dynamics and eye movement dynamics.
Eye-Dynamics are influenced by a variety of factors: light, sound, medical condition, fatigue, excitement, stress, cognitive load, personal characteristics etc. These factors create variations in Eye-Dynamics within and between users. Based on more than 12 years of experience with eye movement, we apply an innovative holistic approach, which helped us develop special algorithms, which consider these factors in our analysis, thus obtaining great results. We are constantly working on improving our Eye-Tech platform.
Acquisition
Our Eye-Tech platform is capable of acquiring images using a USB, VGA video sensor at 30-240 Hz. An Eye-Dynamic signal is calculated from the video using our own propriety eye-tracking algorithms. Our eye-tracking system delivers a very high sub-pixel resolution of 0.05 pixels. It is able to detect even very small eye-movements of 3'. In addition to its high resolution tracking, our system delivers an excellent dynamic response. In contrary to most eye-tracking systems, our propriety algorithms focus on preserving the Eye-Dynamics signal characteristics.
100's of Features
Based on our high precision and unique eye-tracking system, and its rich Eye-Dynamics response, we have extracted, explored and developed many new parameters from our Eye-Dynamics signal.
Beyond "Just" Eye-Tracking
The extracted parameters reflect and quantify different attributes of the user. Thus these innovative parameters open the door for using the Eye-Dynamic signals for many new & exciting Applications.
Our core technology is compact, elegant and affordable. Accordingly, it can be used in stand-alone products, deployed in existing products and be used as an add on to a PC, laptop, goggles (VR) or a mobile device. Thus our Eye-Tech core technology, enables deploying eye based application in a wide range of existing and new target markets (consumer, enterprise, IOT, automotive, security & medical and more).
Injury/Illness
Enviromental
Conditions
Gognitive
Status
Eye
Anatomy
Neuropsychological
Status
Current state
of mind
(stress,
fatigue,
excitement)
Neurophysiological
Status
Personal
Unique
Characteristics
About
Us
PooW at a Glance
Entrepreneurship & Innovation
Dr. Daphna Palti-Wasserman founded PooW innovation in 2004, based on 30 years of experience in R&D, management & entrepreneurship in the academy (Technion, Israel Institute of Technology) and in the industry.
Working with Dr. Palti-Wasserman is an experienced multi-disciplinary team with a proven track record.
Our mission: Research & Development, in-house, of our own innovative ideas, until they mature into cutting edge technologies (incubation stage); Deployment of our innovative technologies by launching Spin-ups & products. PooW is seeking investors, costumers, and strategic partners to collaborate in development & deployment of its unique technologies.
In the last years the Company has been focusing on developing eye based technologies, products and applications for a variety of markets. In addition, the company offers comprehensive R&D, consulting & outsourcing services. The company has worldwide pending patents related to eye based technologies, and is planning to submit additional patents in the near future.
Our Team
Dr. Daphna Palti-Wasserman Ph.D. Founder & CEO
Daphna’s track record includes 20 years of experience in the industry in entrepreneurship, R&D and management in large companies (IBM Research laboratories), and in start-ups. Daphna was the founder and CEO of ID-U Biometrics (2006-2012). Currently Daphna is the founder & CEO of PooW Innovation (2004), and serves as a member of the expert committee in biometrics, within The Standard Institution of Israel. Daphna has a rich track record of international presentations, scientific publications and patents.
Daphna holds a Ph.D. and MA from the faculty of biomedical engineering, and a bachelor’s degree in electrical engineering all from the Technion, Israel Institute of Technology. Over the years, she has participated in various advanced studies programs, such as the prestigious Israeli Executive Leadership Program.
Science and Research Engineering and Development
PooW’s multidisciplinary R&D team has been working together for more than 10 years. They have vast experience in many disciplines, and special expertise with bio-signals and eye-movement signals. The team includes: electrical engineers, algorithm experts, biomedical engineers, software engineers, hardware engineers, and physiology experts. The team has a rich track record of transforming ideas into working prototypes and products, focusing mainly on medical devices. Our know-how includes: algorithms development and testing, clinical studies, FDA and CE approvals, system\software\electronics design, development, prototyping and production.
Design
Our team includes experienced Product Designers, which have a track record of working with leading global brands and startups. They have experience in topics such as user experience, user interface, human factor, wearable devices, managing focus groups and prototyping including 3D printing.
Security & Management
PooW team was strengthen by recruiting people experienced in security and management. An expert with a rich track record of over 20 years in the field of investigation, intelligence and polygraph joined our team. His experience includes senior positions for state security organizations, the Israeli Prime Minister Office, the Israeli Police and private polygraph institutes.
Ram Ben-Barak served for more than 30 years in the Mosad (the Israeli intelligence agency) in many positions including deputy head of the Mosad. After completing his year in the Mosad, he served as a special adviser in the IDF and as the CEO of the Intelligence ministry until 2016.
Track Record Since 2004
Eye-Tech Technology
Eye-based core technology for acquisition, eye-tracking and analysis of eye-dynamics, including system & algorithms.
Eye Based Biometrics Technology
A system for biometrics identification and authentication based on eye-dynamics. Spin-off 2006
World Leader in Eye-Dynamics
Cutting edge R&D, IP for eye based applications, a unique eye-dynamic database, outsourcing/consulting/joint R&D of eye technologies.
International Recognition
Winning the title of Best Security Start-Up in the Global Security Challenge Competition, articles in prestigious magazines and papers, invited presentations in international leading conferences,
External Tests
EyeLie™ has successfully completed a blind test. The tests were designed and conducted by the Israeli Prime Minister Office (Israel State Security) at his facilities. The tests prove that EyeLie™ is an excellent tool for lie detection
Outsourcing, Consulting & Joint R&D Ventures
Joint R&D of optical & medical devices, including medical modules for consumer products and for cell phones (SPO2, ECG, body-fat).
Outsourcing: R&D projects for eye-tracking products and medical products, experiment planning, analysis and management, feasibility testing of biometrics technologies, Due-diligence of technologies.